But last week I thought about the death of social networks as a hardware and energy problem: You’re storing huge amounts of media on these huge server stacks costing massive overhead on the off-chance that 0.00001% of it goes viral and propels a bunch of ads into a couple of million people’s eyes. The input/output formula just doesn’t work. The dream of converting eyeballs into $$$ has always been promissory; that one day someone would crack the perfect formula and balance the scales and so the investment had, until recently, kept flowing